THE AI CRM FOR DEMOCRATIC CAMPAIGNS
Organize faster with Threshold.
Campaigns are won by making the most of finite time and finite resources. Threshold eliminates busywork so campaigns can spend more time organizing voters.
Marly 2.0
Introducing
Marly 2.0
Build complex searches and pull detailed analytics from your databases with a prompt. Spend less time waiting for steps to load and copying data into spreadsheets.
Auto-Cut That Actually Works
SmartTurf
Auto-cut turf and deploy it to organizers up to 20× faster than with other products. SmartTurf helps every organizer cut like a pro while saving campaigns hours of preparation.
SmartTurf
Threshold In Action
Modern Tools for the Modern Organizer
With Threshold, you can
Spend 95% less time entering data.
Threshold’s patent-pending matching system turns messy handwriting and spreadsheets into clean voter-file records.
Access the best relational organizing and canvassing app.
The best organizing tool is a pen and paper. That’s why Threshold lets you scan names and conversations directly into the platform. Threshold also includes an AI relational coach that enters data and is tailored to your campaign’s unique priorities.
Voter record
TargetSmartMaria S. Alvarez
- Democrat
- HD-19
- 82 / High
- (907) 555-0142
- 2020 · 2022 · 2024
- Canvass · Supporter
Available across Marly 2.0 · SmartTurf · Canvassing · Relational · CRM
Use AI safely inside the Democratic Party’s organizing data infrastructure.
Receive the most up-to-date voter data in Threshold from TargetSmart or your state party.
Trusted by campaigns across the country
ALL IN ONE.
The modern organizing stack.
Threshold keeps the work connected in two CRMs and manual list-makers—one focused on voter outreach and another focused on your events and volunteer engagement.
Build clean campaign data
Target and deploy
Recruit and engage
Coordinate and measure
Product comparison
How Threshold Stacks Up
| Feature or capability | Threshold | VoteBuilder |
|---|---|---|
| Organizer-Familiar CRM Design | Yes | Yes |
| AI-Assisted Ingestion and Imports | Yes | No |
| 98%-Accurate AI Voter Matching | Yes | No |
| AI-Powered List Building | Yes | No |
| Volunteer Recruitment CRM | Yes | Yes |
| In-CRM Event Management | Yes | Yes |
| Public-Facing Event Pages and RSVPs | Yes | No |
| Petition Validation | Yes | No |
| Offline Canvassing App | Yes | Yes |
| iOS and Android Apps | Yes | Yes |
| Relational (Friend-to-Friend) Organizing | Yes | No |
| Hybrid Organizing Engine | Yes | No |
| AI-Powered Performance Metrics | Yes | No |
| Presidential-Campaign-Style Dashboard Metrics | Yes | No |
| Automatic Turf Cutting Based on Walking Time | Yes | No |
| Dedicated High-Throughput Go Backend Services | Yes | No |
More capability, fewer artificial fees
One platform that grows with the campaign.
Bring your CRM, field, relational, and events work together without per-user or per-response penalties. Whether you are running a large campaign, a regional civic engagement program, or a local race, Threshold is built to scale at a price campaigns can afford.
Have a question?
We want to hear from you.
See how Threshold can help your campaign spend less time preparing data and turf—and more time organizing voters.